CRM / BI:
CRM - Customer Resources Management.
An integrated management system focused on the customer, consisting of a set of procedures / processes organized and integrated into a business management model.
Companies that know their customers deeply, what they need, in which consumer profile they fit, are able to create personalized responses, anticipating their wishes and responding precisely to their desires, supported by this tool.
BI - business Inteligence.
Process of collecting, organizing, analyzing, sharing and monitoring information that supports business management.
BI enhances data within information and also within knowledge. BI processes can use software or other technologies to obtain, store, analyze, providing access to data. The software refines the business management performance and helps managers to make the best decisions, due to the accuracy of the information.
